THE PEOPLE

JoieFarm is made up of an amazing team of talented individuals. From the vineyard to the cellar, to admin and our hospitality team, we are a highly curated collection of people who share a passion for food and wine, collaboration and hard work.

HEIDI NOBLE

Heidi Noble is the owner and executive winemaker of JoieFarm Winery. She is a self-taught winemaker with a formal culinary education and professional wine training. She is a proud graduate of the Stratford Chef’s School, and throughout the 90’s worked in some of Canada’s top kitchens in Toronto, Montreal and Vancouver. After writing her sommelier papers in 2000 she then went on to work in the wine trade on the import side with a niche European portfolio.

In 2003 Heidi started JoieFarm, with Michael Dinn, as a humble on-farm cooking school and gastronomic guesthouse. The first JoieFarm vintage was 2004, only 800 cases were produced, and the three wines made for that very first vintage still make up JoieFarm’s core production today: A Noble Blend, Rosé and Unoaked Chardonnay.

Heidi has a particular interest in making wines that are expressive of cool-climate, lake moderated desert terroir and has a fairly non-interventionist approach to winemaking. Heidi’s wines are known for their freshness, consistency, natural balance and complexity. Starting with the vineyard, Heidi has an interest in making wine as naturally as possible, while using the wisdom of 14 vintages of winemaking to ensure JoieFarm’s wines are consistently pleasing.

She is particularly interested in expressing the German history of aromatic grapes in BC and is pretty much obsessed with Burgundian traditions, and as such has chosen to make small-lot Riesling, Chardonnay, Pinot Noir and Gamay the showcases of her winemaking production.

Restless and energetic by nature, between press loads, running the business of Joie, mentoring her team, raising her son Theodore and generally embracing her own unstoppable joie de vie she is producing a new and exciting side label Chic Fille—the first wine is due out spring 2018—and is writing another book.

Be sure to stay tuned!

WINERY & VINEYARD TEAM

Karl Duda, our Cellar Master, joined the production team for 2014 crush, but is no stranger to wineries. Karl grew up on a vineyard outside of Okanagan Falls, and after spending 15 years as a bike mechanic, has come back to his roots.  Karl lends his hard work and dedication to our winemaking team and keeps the winery organized and efficient.

Karl Duda

Alyssa Hubert, JoieFarm’s Apprentice Winemaker, has been working with wine in various roles for the last eight years. With twelve years of experience in the service industry, and an academic research background in organic agriculture, her wine knowledge has been gained primarily on the job, both on the restaurant floor and in the field, and since 2015 she has worked in various cellars throughout the province. Alyssa is eager and enthusiastic to continue to grow in this industry and learn about the many facets of wine as craft, as story, as a living breathing, ever-changing thing.

Alyssa Hubert

Adam Splychaski and his unstoppable team at Meritage Viticulture are an integral part of our wine production. Adam and Heidi manage the vineyards in tandem and Adam and his team carefully execute and maintain the JoieFarm vineyard leases and contracts. The Meritage crew have been partners of the JoieFarm family since 2007.

 Adam Splychaski

HOSPITALITY TEAM

Alex Sielmann is an honours graduate of the Stratford Chefs School and owner of Gorgeous Georgia’s Homemade Ice Cream – a boutique artisanal ice cream producer based in Penticton.  His dedication to creating delicious food and seamless hospitality has been honed over ten years as a culinary professional.  He has worked and staged at various celebrated restaurants around the world and settled in the spectacular Okanagan Valley to contribute to its vibrant wine and food culture.  As of 2016, Alex and his team took over operations of the beloved Picnique at JoieFarm.

Alex Sielmann

HOSPITALITY TEAM

Kaleigh Jorgensen has worked in restaurants and catering for over 10 years and currently manages Picnique at JoieFarm. She is fascinated by all things food and wine; from its agricultural roots to the conviviality of the dinner table. Harmonizing Joie’s wines with fresh, simple food, Kaleigh is a natural host for our beautiful Picnique lawn.

ADMINISTRATION & MARKETING TEAM

Amy Campbell has been working with JoieFarm since 2015.  Amy has the all-important job of running our order desk and managing and dispatching our delivery partners of Direct Tap and PacRim. Amy’s diligent work ensures that our licensee orders are always correct and on-time. She is happy to suggest new products or aid in list changes as she has been a member of our sales team in our JoieFarm tasting room in seasons past as well as currently dealing with licensee sales in the Interior of BC.

 Amy Campbell

Barbara Jean Tumanut (BJ) is the Joie liaison to our restaurant and private wine shop clients. She provides sales support, arranges client bookings and executes follow-up to our annual vintage releases as well as provides on-going licensee support with list changes, promotions and events. Barbara is part of our tasting room team, manages our social media accounts and all sales and marketing initiatives.

BJ Tumanut

Rebecca Whatley has the important job of managing all of our sales data, logistics and making sense of our allocation draw downs. She manages our inventories to ensure our licensee customers are with wines throughout the year and that all of our sales channels flow smoothly.

Rebecca Whatley

Sogol Jalali joined the JoieFarm team in the summer of 2015. She takes care of the accounting department, and is an integral part of JoieFarm administration team. Sogol started her career in the hospitality industry in Vancouver where she also pursued her WSET and Sommelier certificates. Sogol has spent the last 15-years educating herself and gaining experience in every component of the hospitality and wine industry.

 Sogol Jalali

SALES TEAM

Jennifer Carter, looks after our Vancouver and Lower Mainland Licensee sales. She is also a member of our winery team and has direct contact with the viticulture, winemaking and sales of the wine. She is a restaurant industry veteran and has worked in all aspects of hospitality, having worked on the floor of restaurants, managing, writing wine programs, bartending as well as in retail settings.

Jennifer Carter

JJ Skidmore, Regional Sales Manager to Vancouver Island, brings a lifetime of dedication to the restaurant business. With 27 years of experience as a restaurant manager and bartender, JJ was instrumental in the set-up of the new JoieFarm tasting room. JJ is currently a part of our harvest team and is a key member of the Joie sales force. JJ brings great love for the JoieFarm brand to Vancouver Island and his home in Victoria where he represents Joie wines with enthusiasm and knowledge.

JJ Skidmore

MICHAEL DINN 

Michael Dinn co-founded JoieFarm with Heidi Noble in 2003. From 2003 through 2014 Michael oversaw the sales and marketing of JoieFarm. Michael left JoieFarm in 2015 to become a partner in Revelry Import Company in Vancouver, a dynamic, new Western Canadian importer and distributor of fine wines and spirits.