JoieFarm is made up of an amazing team of talented individuals. From our vineyard team, cellarhands, winemakers, admin team to hospitality staff, we are a highly curated collection of people who share a passion of food and wine, collaboration and hard work. Here is an introduction to our family:


Heidi is the Owner and Executive Winemaker at JoieFarm. She is a professionally trained chef and sommelier, winemaker and published author. After graduating with a Philosophy and Western Literature from the University of Western Ontario, she embarked on a culinary career attending the esteemed Stratford Chef’s School. Her restaurant career was spent at some of Canada’s best restaurants including Montreal’s Tôqué and Toronto’s Art Gallery of Ontario. In 2000, Heidi moved out of the kitchen and trained with the Canadian Sommelier Guild in Vancouver. She then worked in Vancouver’s wine trade with a small, niche European wine importer for four years, until co-founding JoieFarm with Michael Dinn in 2003. She and Michael took JoieFarm from a small on-farm cooking school and guesthouse to an award-winning 15,000 case winery. Heidi’s winemaking skills have been self-taught and guided by the sage advice of many winemaking friends and colleagues from around the world. She has spent countless hours researching, reading, travelling and, most importantly, wine drinking. Heidi manages the winery, deals with licensee sales, as well as farming, coordinating vineyard leases contracts and making wine.


Karl Duda, Cellar Master, joined the team for the crush of 2014, but is no stranger to wineries. Karl grew up on a vineyard outside of Okanagan Falls, and after spending 15 years as a bike mechanic, came back to his roots.  Karl lends his hard work and dedication to our winemaking team and keeping the winery organized and efficient.

Karl Duda

Tyson Archer is our Assistant Winemaker, but you’ll regularly see him in our Tasting Room during the summer. Tyson joined the Tasting Room team in May 2015. Formerly the Lead Cellarhand and Wineshop Manager at Painted Rock and experienced in cellars across Australia, Germany, and New Zealand, Tyson was a perfect candidate to join our winemaking team during the intense and large harvest of 2015. Working with our Cellar Master, Karl, and Executive Winemaker, Heidi, Tyson oversees wine quality, blending and ferments, and brings his hands-on knowledge to the Tasting Room to share with visitors.

Tyson Archer

Our vineyard leases and contracts are managed by JoieFarm and carefully executed by unstoppable team at Meritage Viticulture headed up by the indomitable Adam Splychaski.


Caryn Sturhahn leads the tasting room team as Joie’s Presentation Manager. Bringing eighteen years of experience in food, wine, and design, Caryn has honed her inherent sense of hospitality and grace while opening new restaurants within the Canadian culinary farm-to-table landscape. It is her goal to ensure each guest visiting the farm enjoys their authentic JoieFarm experience.

Caryn Sturhahn

Alex Sielmann is an honours graduate of the Stratford Chefs School and owner of Gorgeous Georgia’s Homemade Ice Cream – a boutique artisanal ice cream producer based in Penticton.  His dedication to creating delicious food and seamless hospitality has been honed over ten years as a culinary professional.  He has worked and staged at various celebrated restaurants around the world and settled in the spectacular Okanagan Valley to contribute to its vibrant wine and food culture.  As of 2016, Alex and his team took over operations of the beloved Picnique at JoieFarm.

Alex Sielmann


Noelle Starzynski, General Manager, oversees sales, marketing, and logistics. Noelle joined the JoieFarm team in the spring of 2015. Her extensive training in wine from marketing to sales along with vineyard and hospitality experience were essential in developing Joie’s new tasting room, licensing, systems and logistics. Noelle is currently working on bringing Joie wines to new markets and generally making the operation more efficient.

Noelle Starzynski

JJ Skidmore, Regional Sales Manager to Vancouver Island and Joie Tasting Room, brings a lifetime of dedication to the restaurant business. With 27 years of experience as a restaurant manager and bartender, JJ was instrumental in the set-up of the new JoieFarm tasting room. During 2015, JJ directed Joie’s hospitality program, was part of the 2015 harvest team, and was a key member of Joie Vancouver sales force. JJ brings great love for the JoieFarm brand to Vancouver Island and his home in Victoria where he represents Joie wines with enthusiasm and knowledge.

JJ Skidmore

Sogol Jalali took over the bookkeeping desk at JoieFarm in the summer of 2015. Starting in hospitality in Vancouver, Sogol was exposed to wine and pursued her WSET and Sommelier certificates. Sogol has spent the last 15-years educating herself and gaining experience in every component of the hospitality and wine industry from sales and marketing to bookkeeping, including her own bookkeeping and admin solution for small businesses, U Save Time.

 Sogol Jalali

Amy Campbell is responsible for administration, interior sales, and industry orderdesk. Amy joined the JoieFarm Tasting Room team in June 2015, but her eye for detail made her an ideal candidate for Joie’s office and sales. Her participation in her family’s business in Calgary was key in developing customer service skills and navigating a tape gun.

 Amy Campbell


Michael Dinn co-founded JoieFarm with Heidi Noble in 2003. From 2003 through 2014 Michael oversaw the sales and marketing of JoieFarm. Michael left JoieFarm in 2015 to become a partner in Revelry Import Company in Vancouver, a dynamic, new Western Canadian importer and distributor of fine wines and spirits.