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BJ Tumanut | Operations, Sales and Logistics Manager


BJ comes to Joie from an entrepreneurial background in the luxury chocolate retail business and has been active in the food and wine industry since 1999.  She is a spirted and energetic ex-Boss-Lady, herself, bringing a detail-oriented and highly organized approach to JoieFarm’s operations, logistics and sales data management. As the Operations & Sales Manager, BJ’s job is to ensure Joie is running smoothly. She is responsible for the overall licensee sales and logistic strategies and oversees new market initiatives.Her outstanding leadership is supplemented by her knowledge of the local wine markets, as well as her ability to optimize all of the operational tools used by JoieFarm. BJ has an over-arching vision of the daily operations at the winery and helps to coordinate all the multi-faceted arms of JoieFarm together with Heidi.

Jan Biega | Sales and Marketing Coordinator

Jan provides a fresh and contemporary spin on JoieFarm’s marketing.  Jan has a Master’s degree in Gastronomy and a passion food and wine.  He has a background of sales and marketing, with experience in representing diverse imported wine and beer portfolios to on-premise customers (restaurants, bars) as well as retail partners. He also brings his experience of a wine sales associate at a high-volume retailer. Jan has  worked hands-on during a vintage at a small family-run winery  in New Zealand and also has extensive work experience in event planning and hospitality. Jan coordinates the direct-sales to our restaurant and private retail customers, markets to our direct-to-consumer customers via email marketing and social media, as well as acts as a friendly and chatty sales liaison, extending high-quality and genuine customer service to our wine club members. 


Kathy Prichard | Accountant


Kathy is a CPA with a over 30 years of experience as an accountant in a fast-paced, competitive resource industry before pursuing her dream of moving to Naramata in 2018. She runs JoieFarm’s in-house bookkeeping and full-cycle accounting. Her detail-oriented nature and problem-solving resolve is a continual asset to the smooth financial management of JoieFarm. Kathy’s experience has been integral to Joie as the company has upgraded its technology and software platforms for sales and accounting. JoieFarm is a unique winery that not only grows grapes and makes wine, but also runs a retail outlet and large, in-place sales agency. Kathy’s background in the commodity oil & gas manufacturing sector constantly informs the unique operations and accounting systems required for a vertically-integrated business where viticulture meets wine production meets sales.

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